I am not much for reading/blogging/hyping about consumerism and/or products, but April 77 is a little French brand that has fascinated me for a few years. Seizing the opportunity to visit their flagship retail location in Paris didn't disappoint and sneaking a few photos of the interior was great, too. Lots of vintage hi-fi equipment, self-published vinyl (a touch of House Sign Painter on there), and great denim....and although I am not too impressed with their new wordmark, the quality of the garments remains the same.
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