Academy-nominated filmmaker Morgan Spurlock (Super Size Me) hosted an advanced screening of his newest 'docbuster', The Greatest Movie Ever Sold, last night. The feature length film presents a peek behind the proverbial curtain of mass media marketing and advertising.
The film is smart, provocative, and surprisingly funny. There are lots of interviews with industry insiders, including crowd-favorite, Ralph Nader, who steals all of his scenes and delivers unforgettable sound bytes. Of course, I'm biased to the post-modern-pastiche-perspective of the story (about advertising and product placement that was entirely underwritten by advertising and product placement). And as far as I'm concerned, this should be required viewing for creatives working/hustling in the advertising field.
POM Wonderful presents: The Greatest Movie Ever Sold, opens nationally on April 22, 2011.