Monday, June 15, 2009

Expression of Joy

Although I'm not a HUGE fan of BMW per se, I applaud them for having the courage to bring an amazing advertising concept to life. Employing the imagination South African artist, Robin Rhode, as well as a large support team of directors and engineers, a Z4 was utilized as a massive paintbrush to create a stunning visual statement (dig the radio controlled paint-dispensing nozzles outfitted within each wheel well). The end result, measuring 100' x 200', is absolutely fascinating, reminiscent of 20th century greats, Jackson Pollock and Cy Twombly, as well as graffiti pioneer, Futura 2000.

Oh, and toss in a pinch of Jeff Koons for the sensational salesmanship, too.

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