2011 Blue Rooster Print Campaign

I'm in the process of art directing, designing and executing a 2011 print ad campaign for the folks over at Blue Rooster Art Supplies, a local, independently-owned and operated store in Los Feliz.

The copy for each ad will remain constant, Wake Up and Make Something, but the focus on materials and techniques, and therefore, the aesthetic, will be vary. All sorts of available supplies from the shop will be featured; from screenprints, spray paint and hand-lettering goods, to more traditional media like vine charcoal and gouache, I'm looking forward to showcasing all of them.

Above is an in-progress, detail shot of a linocut.